RCU was established to protect and safeguard AlUla, a region of outstanding natural and cultural significance in north-west Saudi Arabia. RCU is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of the country’s most important archaeological and cultural destinations and preparing it to welcome visitors from around the world.
RCU’s development work in AlUla encompasses a broad range of initiatives across archaeology, tourism, culture, education, and the arts, reflecting the ambitious commitment to cultivating tourism and leisure in Saudi Arabia, outlined in Vision 2030.