The Next Chapter in AlUla’s Legacy
Aligned with Saudi Arabia’s Vision 2030 to diversify and modernise, AlUla stands out in its ambitious journey to transform through tourism and international collaboration. By 2035, AlUla’s comprehensive development aims to create 38,000 jobs and support a population of 130,000, boosting the Kingdom’s GDP by USD 32 billion through sectors like tourism, culture, and agriculture.
Central to this vision is the Journey Through Time Masterplan, a commitment to AlUla’s heritage and sustainable future, with over USD 15 billion earmarked for development. This plan is a beacon for public-private partnerships, offering a fertile ground for investment that aligns with AlUla’s growth and infrastructure priorities, including a USD 2 billion investment in key projects like the AlUla International Airport expansion.
We believe in the power of responsible investment to generate significant returns and contribute to social and environmental well-being. We invite partners to join us in this historic endeavour, where AlUla re-emerges as a global hub of cultural exchange and sustainable development.
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Statistics
Cumulative value added (GDP) from other non-tourism sectors by 2035.
Number of jobs generated by the tourism sector by 2035.
Total visits to AlUla by 2035.
Number of open arts and culture assets in AlUla by 2035
Population of three regions around AlUla.
Number of hospitality keys by 2035.
International airports within a three-hour flight.
Wastewater reused for irrigation by 2035
Discover Ashar Staff Accommodation: a purpose-built 30,000-square-metre complex near Ashar Valley, designed to house 1,200 hospitality professionals, supporting AlUla’s emerging hotel industry.
Location: Nabataean Horizon District
Sector: Residential
Introducing the Collections Care Facility: a state-of-the-art space designed for the Royal Commission for AlUla’s (RCU) valuable art and museum collections, offering public tours and events while adhering to the highest conservation and green building standards.
Location: AlUla Central
Sector: Arts & Culture
Discover the Luxury Boutique Hotel in AlUla’s Old Town District, where 40 exquisite rooms and 10 lavish villas blend restoration and innovation amidst the natural and historical splendour of the Wadi of Hospitality.
Location: AlUla Old Town
Sector: Hospitality
200-hectare land plot in Mughayra is dedicated to this agricultural endeavour, featuring greenhouses, shaded areas, and open fields for cultivating over 30 species of ground covers, shrubs, and trees.
Location: Mughayra
Sector: Agriculture
Discover 182 ultra-luxury residential plots by an international golf course, featuring a clubhouse, hotel, spa, and more, across 10.5m sq. m of stunning wadis and canyons.
Location: AlManqa’s
Sector: Residential
A 220-key four-star hotel tailored for business travellers, offering dining options, a business centre, gym, health club, and pool, designed to echo AlUla’s essence.
Location: AlUla Central
Sector: Hospitality
A 9,000-square-metre centralised facility designed to efficiently serve AlUla’s growing hospitality sector, handling up to 40,000 kg of laundry daily with minimal environmental impact.
Location: AlUla Central
Sector: Other
A 230-key five-star hotel providing luxurious accommodation for conferences, exhibitions, and events, strategically located next to the Maraya Concert Hall at the Ashar Valley’s southern entrance.
Location: Nabataean Horizon District
Sector: Hospitality
A 14,000-square-metre GLA Strip Mall in southern AlUla, featuring a national supermarket, diverse stores, and a food court, catering to the urban community’s needs.
Location: AlUla South
Sector: Retail
E-Services