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Path to Prosperity Masterplan

A Community for Residents of AlUla

AlUla Central and South Masterplan

The Path to Prosperity masterplan is a blueprint for comprehensive development focused on enhancing the quality of life for AlUla residents. It aims to sustainably regenerate the urban core of the county. Broad in scope, the masterplan incorporates infrastructure development for increased land usage, housing, municipal services, entertainment, leisure, and cultural facilities in purpose-built neighbourhoods. These are designed to meet the needs of AlUla’s rapidly expanding population.

Launched with a clear focus, Path to Prosperity aims to elevate and enhance the community’s quality of life in AlUla Central and South. It will boost economic opportunities, provide training, and upskill the community while offering quality education, healthcare, and transportation services. Directing the next stage of AlUla’s regeneration, Path to Prosperity will create a network of vibrant city centres, each with a collection of amenities, services, and green spaces.

Living Well in AlUla

Path to Prosperity will establish public spaces to enrich the lives of our community combined with innovative multimodal mobility solutions allowing residents greater connectivity across AlUla while encouraging physical activity and a healthy lifestyle. Path to Prosperity’s urban progression will be integrated with AlUla’s wadi, providing our community with a deep and tangible connection with the natural environment and AlUla’s rich cultural landscape, further empowering AlUla’s ongoing regeneration as a dynamic and appealing destination to live and work.

AlUla’s unique cultural heritage will be preserved and promoted through the creation of new and reimagined community spaces, including unique district and community parks. A blueprint for long-term, sustainable, and inclusive growth, Path to Prosperity is the next stage in AlUla’s comprehensive and community-led regeneration.

Driving urban development in harmony with nature

Driving urban development in harmony with nature

  •  Connecting our community with nature through our urban environment
  •   Improving quality of services and facilities
  •   Developing the land use of Central and South
  •   Providing public open and green spaces

Promoting public health

Promoting public health

  •  Improving the healthcare ecosystem
  •  Building healthcare facilities in various locations
  •  Enabling access to high-quality healthcare services
  •  Renovating and enhancing existing healthcare facilities
  •  Encouraging greater uptake of sports through recreational facilities
  •  Providing facilities for various sports

Providing community services and facilities

Providing community services and facilities

  • Providing various educational facilities
  • Developing public open spaces
  • Enhancing quality of services through digital solutions

Enhancing sustainable mobility

Enhancing sustainable mobility

  • Providing a network of trails
  • Developing bike paths and horse lanes
  • Boosting mobility and connecting key urban areas through enhanced transport infrastructure
  • Implementing innovative digital solutions, guidelines, codes, and policies that will enhance transportation and quality of life for our community

FAQs

Frequently Asked Questions about the Path to Prosperity Masterplan

AlUla is entering a new phase of its comprehensive regeneration: boosting prosperity and enhancing quality of life for our community.

Our new Path to Prosperity masterplan will:

Increase land usage for housing
Grow a prosperous economy
Promote health for everyone
Conserve culture and heritage
Expand public spaces
Introduce mobility to better connect our community

Path to Prosperity has been designed to increase economic opportunities for our community. It will supercharge economic development by creating thriving new neighbourhoods and districts, such as the Entertainment, Retail, and Business Area in AlUla South.

Path to Prosperity encourages greater uptake of sports through access to new recreational facilities, with AlUla Sports Club & High-Performance Centre, AlUla Private Gym, and Mughayra Sports Village being some of the priority projects. Public spaces for outdoor living will feature outdoor gyms, skate parks, and football pitches.

Path to Prosperity reimagines public spaces for a growing population. The expanded public realm will combine public facilities and beautiful green open spaces to promote an active and social lifestyle for the people of AlUla.

The new masterplan directly contributes to the realisation of Vision 2030 by catalysing economic diversification in AlUla, improving quality of life for residents, and building the support services needed to accelerate the cultural, touristic, and economic elements of the Kingdom’s ambitions.

The masterplan is aligned to all three pillars of Vision 2030:

An Ambitious Nation
A Thriving Economy
A Vibrant Society

Recognising the importance of education, Path to Prosperity’s development areas will be equipped with quality schools, including kindergartens; elementary, intermediate, and high schools; international and private schools; and special needs schools.

Path to Prosperity encourages residents to share in the transformative power of arts and culture. It will enable the development of centres of creativity and collaboration, with spaces for our community to socialise and grow their skills.

Path to Prosperity reimagines public spaces for a growing population. The expanded public realm will combine public facilities and beautiful green open spaces to promote an active and social lifestyle for the people of AlUla.

Path to Prosperity is introducing new healthcare services, and priority projects include uplifting primary healthcare centres and Prince Abdulmohsen bin Abdulaziz Hospital. In addition, the Social Rehabilitation Centre will open in 2025 in AlUla South.

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Learn More

Learn more about architectural guidelines for urban areas in Path to Prosperity from the AlUla Design Studio.

AlUla Design Studio

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The Kingdoms Institute

Committed to becoming a world-class scientific centre for archaeological and conservation research, the Kingdoms Institute is dedicated to the study of the history and prehistory of the Arabian Peninsula.

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Procurement

Register now to be invited to our procurement process across regeneration, sustainable infrastructure, sustainable tourism, mobility, and residential and commercial development.

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