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Future Investment Initiative

The Royal Commission for AlUla’s comprehensive regeneration of AlUla County in northwest Arabia continues to power exciting developments across a thriving, economically rewarding, and year-round destination that is open to the world.

AlUla: The Destination of Opportunity

Primed for growth, AlUla’s development is opening new opportunities within a diverse and evolving ecosystem of businesses, partnerships, and AlUla is undergoing a remarkable transformation, emerging as a global hub where rich heritage converges with forward-thinking innovation.  Imagine a place where world-class arts and culture flourish alongside unique heritage sports and prestigious equestrian events, all enveloped in an atmosphere of exceptional hospitality and a vibrant cultural tapestry. This revitalisation is not just about attracting global attention and fostering international collaborations; it's about empowering the local community by creating opportunities and laying the foundation for a diverse and thriving economy.
This means cultivating new and developing industries, from the excitement of film production to the essential role of logistics, whilst also attracting the brightest minds and talents to fuel AlUla's growth.  It's about enhancing the quality of life for everyone, establishing AlUla as a desirable place to live, work, and raise a family – a place where roots run deep, and opportunities abound within an inclusive and expanding urban landscape.
At the heart of this transformation lies a deep respect for AlUla's past.  The development is guided by a commitment to balance the needs of the present with the preservation of the region's unique heritage.  Ancient cultures and cherished traditions are woven into the fabric of a modern vision, ensuring that AlUla's future is both innovative and authentic. This is AlUla: a place where the past illuminates the future, and where heritage, innovation, and community converge to create a truly exceptional destination.
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Why Future Investment Initiative

The Royal Commission for AlUla (RCU) works in partnership with global specialists, proven experts, and industry leaders looking to invest, grow, and operate diverse and impactful projects in northwest Arabia.
The eighth edition of the Future Investment Initiative (FII) in Riyadh is an important annual platform to network with the brightest minds from the most impactful companies operating at the peak of their capabilities in innovative and critical sectors.
From hospitality to real estate, social infrastructure to economic development, FII attracts people with the talent and vision to contribute to AlUla’s regeneration.
The theme of this year’s FII – ‘Infinite Horizons: Investing Today, Shaping Tomorrow’ – is aligned with AlUla’s evolution as a well-managed city and investor-friendly market.
Over three days in Riyadh, RCU will seek to engage with new partners across the public and private sector while deepening our existing commitments in key industries, including hospitality, infrastructure, culture, and more.

Areas of Investment

The comprehensive regeneration of AlUla touches every aspect of life, culture, heritage, and growth that has defined and continues to shape AlUla County.
As the custodians of AlUla, the Royal Commission for AlUla (RCU) welcomes collaborative investment and partnerships in key areas that support the development of AlUla’s municipal, economic, and social infrastructure, including real estate, tourism and hospitality sector, health and education services.
RCU is working with partners to attract significant investment in key areas such as:

Real Estate

Real Estate

  • Hospitality - Evolving and expanding AlUla’s portfolio of hotels and experiences to attract and host growing numbers of visitors
  • Residential & commercial - Building places our growing community can call home, put down roots, and thrive for generations to come

Economic Infrastructure

Economic Infrastructure

  • Utilities – Upgrading essential municipal functions and services to best serve our growing community
  • Mobility - Creating a network of sustainable, easily accessible, and fully connected transport options that seamlessly link people and places
  • Smart City - Laying the foundations for a resilient city of the future, equipped with essential smart capabilities and fully integrated services

Social Infrastructure

Social Infrastructure

  • Health - Securing the long-term health of AlUla’s community through an ecosystem of world-class healthcare facilities and wellbeing services 
  • Education - Welcoming partnerships with leading institutions to empower and upskill our community to become tomorrow's leaders

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Explore more about investing in AlUla

RCU will seek to explore new partnerships and develop diverse, long-term investment opportunities in these key areas and more as part of FII 2024 in Riyadh.

Learn more