Hammayah Programme | The Royal Commission for AlUla

People before place

Through Hammayah, we strive to enhance the contribution of the sons and daughters of the nation in AlUla, Khaybar, and Tayma to national development by developing their potential and nurturing their capabilities in various aspects. This enables them to contribute to preserving the legacy of the past and achieving the aspirations of the future, ultimately supporting the development of human capability in the region.

We sense

In our work, we have a sense of responsibility towards AlUla’s archaeological, environmental, and tourism assets and our vital role in presenting them to the world as a unique gem.

We seek

We seek to participate in achieving an integrated future vision by employing our knowledge, experiences, and capabilities.

We contribute

We contribute to building a leading global destination that inspires tourists and visitors and reflects AlUla’s cultural and historical diversity.

We aim

We aim to create a pioneering experience in which our efforts and expertise are integrated with our assets and resources.

Learn more about Hammayah

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