AlUla has deep historical roots spanning more than 200,000 years. It is replete with human and historical

heritage and countless historical treasures. In ancient times, AlUla location was a meeting point for civilizations in the northwest of the Arabian Peninsula,embodying this description through those civilized

nations that inhabited this region and built its structuresand civilizations in a way that captivated the attention of

all those who passed through it, observers, explorers,or researchers.  AlUla is one of the few areas in the world wherehistory is deeply and profoundly embodied without the interference of the present in distorting, erasing,or falsifying it. Since the first millennium BC, AlUla has been a significant route for trade caravans, and since

the emergence of Islam, it has been a major center and one of the most important sites along the Hajj route.

RCU developed an integrated strategy to achieve its lofty vision, “Vision of AlUla”, and turn it into a reality. The strategy includes a set of pillars, strategic objectives, and performance indicators, which aim to develop many economic sectors in AlUla, improve the quality of life of the local community, and contribute to achieving the objectives of Saudi Vision 2030. The three main goals for 2035 are the following

RCU strives towards developing the unique cultural and touristic components in AlUla and preserving its heritage and legacy. It also contributes to supporting creative and artistic talents, building local capacities within an effective institutional framework that achieves performance excellence and enhances service quality, thereby, achieving economic and social development in AlUla. Throughout the year 2023, RCU worked on achieving numerous accomplishments within the scope of its diverse activities and projects, which fall under various portfolios dedicated to its sectors and business units. These achievements can be summarized as follows

In 2023, RCU achieved a range of qualitative accomplishments aimed at enhancing the heritage, cultural, and civilizational aspects of AlUla, as well as its historical, archaeological, and natural sites. These efforts were geared towards creating unique experiences and services for the local community and visitors to enhance the quality of life and elevate the well-being in the region. RCU focused on improving its institutional performance and digital services, enhancing the continuity of its operations, and raising the level of governance in its technological systems. Additionally, it aimed at enhancing infrastructure and constructing facilities across various sectors. This was achieved through the implementation of various diverse projects and initiatives across its sectors, alongside fostering local and international partnerships to strengthen its presence locally and globally. Through these efforts, RCU has achieved the following:

As part of its responsibilities, RCU maintained its commitment to promote the environmental sustainability principles and objectives in AlUla. This commitment is in recognition of sustainable practices significance and aims to foster a more sustainable future.

In the context of RCU’s continuous concern and aspirations for a promising future for AlUla’s prosperity, and in line with its strategic goals and Saudi Vision 2030، RCU has worked to identify its future opportunities and the expected impacts, based on its business sectors.

RCU adopts a governance model that enables it to perform its supervisory, regulatory, and executive duties to achieve its objectives, strategies, and mandated roles stipulated in its regulation. This is accomplished through adopting and enhancing the best practices in public sector governance, activating internal control roles, and continuously assessing the institutional maturity level of RCU at all levels and dimensions.

RCU has established a number of subsidiary companies to serve as operational and investment arms, contributing to the development of its strategy and achieving its goals in the best interest of AlUla. These companies include AlUla Peregrina Trading, Arabian Leopard Fund, AlUla Sports Club, in addition to the Museum of Visual and Contemporary Arts. Details of each can be reviewed as follows